Helping the world’s best creative and tech companies tell their stories.
Alongside client work, I’ve done award-wining branding, positioning, strategic narrative, principle definition and industry-and-talent facing campaigns for creative and tech powerhouses like Accenture Song, Raw Materials, Huge, R/GA, Publicis Groupe, Valtech, and Hero Digital.
As a creative CMO, pioneering AI marketing.
Marcel is one of the world’s first AI talent and learning platforms, built by Publicis Groupe to connect their 80,000 employees—and position the Groupe as an innovator in the industry and for prospective employees. I invented and positioned the brand, created the content and editorial strategies, and led marketing and P.R. I also oversaw the successful global launch that helped save 2000+ jobs during the pandemic.
Launching a $3 billion brand.
At R/GA I led the creation of a hybrid model of creativity at the intersection of storytelling and product design. For Beats Music (now Apple Music), one team invented the brand, built the product, and launched it globally with a Super Bowl spot and Cannes-Lions-winning integrated campaign.
Winning dozens of awards.
As a leader, a creative, and a collaborator, I’ve long been at the forefront of combining marketing, technology and product design into branded experiences that engage, entertain, and drive participation.
Building the best team in the world.
As ECD of Campaigns, I was responsible for making R/GA the first digital agency that did award-winning film work, including this iconic piece about seeing past our differences.
Transforming an iconic digital boutique.
From 2010 to 2013 I led creative for the Barbarian Group, as the digital production company famous for inventing viral marketing became a full service agency working directly for clients.
20+ years of “Firsts”.
I’ve been a creative since the earliest days of the World Wide Web. I worked at one of the first companies in New York that made web sites and all along have stayed at the forefront the evolving digital world.