Beats Music
I crafted the positioning and led all marketing efforts for the global launch of Beats Music, which ended up driving Apple’s $3 Billion acquisition of Beats by Dre. The launch included everything from social to events to Super Bowl TV. It was awarded a Silver Cannes lions for best integrated campaign.
Cannes Lions, Integrated Multi-Platform Campaign, Silver
Cannes Lions, Mobile Application, Silver
Cannes Lions, Branded Technology, Silver
Cannes Lions, Mobile App, Bronze
Trent Reznor Vision Film
One of the highlights of my career was working closely with the music legend to write and create this manifesto about the emotional power of music.
Ellen Super Bowl
A career digital guy, I wrote and created the Super Bowl launch film for the .platform, starring Ellen Degeneres.
The case study
It’s amazing to think that one agency did everything from create the brand, to build the product, to tell the story of Beats Music to the world.