Leading the Barbarian Group
I joined the Barbarian Group in 2010 as their first ECD in the wake of their Subservient Chicken project for Burger King, which put the digital production company, and the idea of viral marketing, on the map. The idea was to help the company become a full service agency that worked directly for clients.
The Pepsi Next Internet Taste Test
This may be my favorite project I ever worked on. Since you can’t taste test the new soda in person, friend us on Facebook and we’ll have an improv actor dress up as you and post of video of you trying it “over the Internet”. Made in partnership with Funny or Die.
NYC DOT Skeleton Sign
The city of New York asked us to help spread the word about the dangers of speeding. We did it by hacking a road sign and generating a lot of hype in the local media. A great example of the power of creativity within strict limitations.
The GE Show
This video series was content marketing a few years before anyone ever heard that term, and showed the world just how cool GE could actually be.